{
  "publication_context": {
    "schema_version": "1.1",
    "publisher": {
      "name": "Consumer Intelligence Group",
      "legal_name": "Consumer Intelligence Group Inc.",
      "short_name": "CiG",
      "url": "https://consumerig.com/",
      "contact_url": "https://consumerig.com/contact-us/"
    },
    "product": {
      "name": "intelligentSEGMENTS",
      "platform": "intelligentVIEW",
      "platform_url": "https://consumerig.com/platform/intelligentview/"
    },
    "platform": {
      "name": "intelligentVIEW",
      "url": "https://consumerig.com/platform/intelligentview/"
    },
    "dataset": {
      "title": "intelligentSEGMENTS 2026.1 Profile Catalogue",
      "data_vintage": "2026.1",
      "vintage": "2026.1",
      "language": "en-CA",
      "geographic_coverage": "Canada",
      "profile_count": 94,
      "content_type": "Aggregated audience segment profiles",
      "individual_level_data": false,
      "postal_code_assignments_included": false,
      "customer_matching_results_included": false,
      "market_opportunity_calculations_included": false,
      "audience_extracts_included": false,
      "activation_data_included": false
    },
    "document": {
      "type": "data_use_and_provenance",
      "purpose": "Provide human- and machine-readable aggregated audience profiles for research, planning and audience hypothesis development."
    },
    "intended_uses": [
      "Audience research",
      "Audience exploration",
      "Campaign planning",
      "Audience hypothesis development",
      "AI-assisted analysis with source attribution"
    ],
    "usage_guidance": {
      "profile_scope": "Profiles describe aggregated characteristics and tendencies and do not describe every household or person within a segment.",
      "planning_guidance": "Marketing implications and audience observations are provided as planning guidance.",
      "validation_guidance": "Audience hypotheses should be validated against the organization’s customers, market, benchmark and business context.",
      "platform_guidance": "Use intelligentVIEW to profile customer data, quantify segment opportunity, create audience extracts and prepare selected audiences for activation.",
      "attribution_guidance": "Retain the publisher, product, segment code, segment name, data vintage and canonical profile URL when referencing or summarizing a profile."
    },
    "canonical_urls": {
      "platform": "https://consumerig.com/platform/intelligentview/",
      "terms": "https://intelligentview.ca/scontent/terms_of_use.html",
      "privacy": "https://intelligentview.ca/scontent/privacy_policy.html",
      "catalogue": "https://segments.intelligentview.ca/",
      "usage": "https://segments.intelligentview.ca/usage/"
    },
    "profile_to_activation_workflow": {
      "brief_inputs": [
        "Offering identity: product, service, brand, campaign, initiative, or objective being researched.",
        "Verified category facts: relevant specifications, features, benefits, price or affordability, capacity, eligibility, availability, and other category-specific attributes.",
        "Intended purchaser, user, household, decision-maker, life stage, need state, and primary use cases.",
        "Campaign objectives and outcomes, such as awareness, consideration, acquisition, sales, service use, retention, or re-engagement.",
        "Canadian market scope: provinces, municipalities, postal geography, dealer or retail trade areas, service areas, and other geographies of interest.",
        "Timing, channels, constraints, exclusions, source URLs, and the date on which changeable product or market facts were verified."
      ],
      "segment_evaluation": [
        "Translate the brief into explicit audience-fit criteria before reviewing segment results.",
        "Evaluate every intelligentSEGMENTS profile in the same vintage against the same criteria; do not stop at the first plausible matches.",
        "For each segment, record supporting evidence, conflicts or weak fit, confidence, and a rationale tied to both the brief and the segment profile.",
        "Rank all credible candidates, explain why the leaders outperform alternatives, and validate the shortlist using detailed Markdown profiles and collection-level JSON data."
      ],
      "activation_handoff": {
        "platform": "intelligentVIEW",
        "platform_url": "https://consumerig.com/platform/intelligentview/",
        "inputs": "Selected segment codes, rationale, campaign objective, Canadian geography or trade areas, timing, exclusions, and required media or audience outputs.",
        "use": "Use the approved shortlist in intelligentVIEW to create applicable digital and print audiences for privacy-compliant Canadian omnichannel advertising and activation.",
        "possible_outcomes": [
          "Raise awareness",
          "Build consideration",
          "Drive acquisition or sales",
          "Encourage service use",
          "Support retention or re-engagement"
        ]
      }
    },
    "build_datetime": "2026-07-28T16:36:45Z",
    "copyright": "Copyright © 2010–2026 Consumer Intelligence Group Inc. All rights reserved."
  },
  "publisher": {
    "name": "Consumer Intelligence Group",
    "url": "https://consumerig.com/"
  },
  "product": "intelligentSEGMENTS",
  "platform": {
    "name": "intelligentVIEW",
    "url": "https://consumerig.com/platform/intelligentview/"
  },
  "current_data_vintage": "2026.1",
  "profile_count": 94,
  "profile_type": "Aggregated audience segment profiles",
  "intended_uses": [
    "Audience research",
    "Audience exploration",
    "Campaign planning",
    "Audience hypothesis development"
  ],
  "excluded_data": [
    "Individual records",
    "Postal code assignments",
    "Customer matching results",
    "Market-specific opportunity calculations",
    "Audience extracts",
    "Activation data"
  ],
  "canonical_url": "https://segments.intelligentview.ca/usage/",
  "terms_url": "https://intelligentview.ca/scontent/terms_of_use.html"
}