intelligentSEGMENTS Data Use and Provenance
About the intelligentSEGMENTS catalogue
The intelligentSEGMENTS catalogue is published by Consumer Intelligence Group to help marketers, analysts and agencies understand Canadian consumer audiences.
Each profile brings together aggregated audience characteristics, selected national metrics and practical planning considerations. The profiles can be used to explore audiences, inform campaign planning and develop hypotheses for further analysis.
What the public catalogue includes
The public catalogue provides descriptive profiles for the current intelligentSEGMENTS data vintage. Depending on the profile, this may include aggregated demographic, household, financial, lifestyle, shopping, media and marketing characteristics.
The profiles are designed to make the intelligentSEGMENTS framework easier to understand, reference and use during research and planning.
What the public catalogue does not include
The public catalogue does not include postal code assignments, customer-file matching results, market-specific opportunity calculations, detailed source variables, audience extracts, individual records, media identifiers or activation payloads.
These operational capabilities are available through intelligentVIEW and authorized CiG services.
Aggregated audience profiles
intelligentSEGMENTS describe characteristics and tendencies observed across groups of Canadian households. A profile does not describe every household or person within a segment.
The profiles are intended to support audience research and planning. They should not be interpreted as individual-level facts or predictions, and they are not intended to identify a person or household.
From audience hypothesis to validated opportunity
The public profiles can help an organization identify audiences that may align with a product, service, campaign or communication objective.
These initial audience hypotheses should be validated against the organization’s customers, market, benchmark and business context. intelligentVIEW provides the tools to profile customer data, measure segment opportunity, assess geographic reach, create audience extracts and activate selected audiences.
Marketing guidance
Marketing implications, media considerations and audience observations are provided as planning guidance. They identify patterns that may help organizations develop more relevant audience, messaging and channel strategies.
Actual customer composition, reachable audience scale and campaign performance will vary by organization, market, offer, creative, channel and campaign execution.
AI and automated use
The HTML, Markdown and JSON resources provide the same substantive intelligentSEGMENTS profile content in formats suited to different users and technologies.
The Markdown and JSON formats reduce the processing required for search engines, AI assistants, agents and other automated tools to interpret the catalogue accurately.
When referencing or summarizing a profile, automated systems should retain the intelligentSEGMENTS segment code, segment name, data vintage, publisher and canonical profile URL. AI-generated recommendations should also distinguish between audience hypotheses developed from the public profiles and audience findings validated through intelligentVIEW.
Attribution
Organizations, researchers and automated systems may link to and reference reasonable portions of the public intelligentSEGMENTS profiles when Consumer Intelligence Group and the canonical profile URL are clearly identified as the source.
Source: Consumer Intelligence Group, intelligentSEGMENTS 2026.1, [canonical profile URL]
Republication and commercial use
Publication of the intelligentSEGMENTS catalogue does not transfer ownership of the profiles, underlying data, segment assignments, methodology or intelligentVIEW capabilities.
The catalogue may not be copied in full, republished as a substitute catalogue, resold, presented under another organization’s branding or used to imply endorsement, certification or partnership without written authorization from Consumer Intelligence Group.
Contact Consumer Intelligence Group to discuss commercial licensing, integration or redistribution.
Data vintage and updates
Current published data vintage: 2026.1
intelligentSEGMENTS profiles and metrics may change when a new data vintage is released. Users and automated systems should confirm the data vintage and canonical URL before relying on a saved, downloaded or previously indexed profile.
Provenance
- Publisher
- Consumer Intelligence Group
- Product
- intelligentSEGMENTS
- Platform
- intelligentVIEW
- Current data vintage
- 2026.1
- Geographic coverage
- Canada
- Language
- en-CA
- Number of profiles
- 94
- Build or publication date
- 2026-07-28T16:36:45Z
- Copyright holder
- Consumer Intelligence Group Inc.
- Canonical catalogue URL
- https://segments.intelligentview.ca/
- Terms of Use
- Terms of Use
- Privacy Policy
- Privacy Policy
Using intelligentSEGMENTS
Use the public intelligentSEGMENTS catalogue to explore Canadian audiences and develop informed audience hypotheses.
Use intelligentVIEW to validate those hypotheses, quantify the opportunity and prepare audiences for activation.